HHS is not persuing an appeal of third party online tracking technologies for medical facilities.

HHS is not persuing an appeal of third party online tracking technologies for medical facilities.


In an important legal development for hospitals, the Department of Health and Human Services (HHS) has decided not to pursue its appeal of the June decision of a federal court in Texas that vacated guidance by HHS to hospitals concerning restrictions on third-party online tracking technologies on hospital websites.

American Hospital Association (AHA) brought the underlying lawsuit in 2023 challenging the 2022 guidance from HHS’s Office for Civil Rights (OCR), which warned that the use of online tracking tools like Meta Pixel or Google Analytics could potentially conflict with the Health Insurance Portability and Accountability Act (HIPAA). The AHA and its fellow plaintiffs contended that HHS overreached by expanding the definition of HIPAA beyond its statutory limits.

The U.S. District Court for the Northern District of Texas vacated the OCR’s guidance, holding that HHS exceeded its authority. The revised guidance, which was issued after the court decision, can be viewed here.

At DBL Law, we recognize the importance of staying informed and proactive in the face of regulatory changes that impact the healthcare sector. We encourage healthcare providers and systems to review their compliance programs and digital tools in light of this ruling. For tailored legal advice and effective advocacy in protecting your operations and patient relationships, contact the experts at DBL Law. Let us help you navigate the complexities of healthcare regulations to ensure your practices align with current legal standards and protect your interests.

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